On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users. In this guide, we’ll dive into the main differences between on-page and off-page SEO. For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content.
Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
Marketing Against the Grain
This guide has emphasized the significance, defined the concept, and provided feasible solutions. By carefully using these insights, you enable your website to move up the search engine results page, ensuring ongoing exposure and significance in the online environment. On-page SEO isn’t just about climbing the search engine ladder. It’s about building a loyal crew of visitors who engage with your content, trust your brand, and ultimately become customers.
- If you want to dive deeper into keyword research, you can check out this video.
- This can be as simple as adding a “recommended for you” or “you may also like” section to your product pages, encouraging shoppers to take a look at other items in your store.
- An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website.
- Before making changes to your website, it’s important to understand the kind of searches you’re aiming for.
- If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order.
Mobile-Friendly Design
Second, images and other forms of multimedia can help content rank better. That’s why content is now a BIG part of any modern-day SEO strategy. And in SEO Anomaly this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword.
Use Structured Data Markup
The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page. Make sure this factor is part of your content marketing process. It’s essential to optimise them properly to maximise your rankings. Optimising your content is essentially about making it more relevant to your target query.
Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year. When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there.
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